Anchor text is one of the most powerful — and dangerous — parts of SEO.
Used properly, it will skyrocket your rankings. Used recklessly, it will leave a footprint that triggers Google penalties.
This is especially true when building PBN backlinks.
That’s why professional PBN building services follow strict anchor text diversification strategies to keep rankings moving safely.
Let me break down exactly how to diversify your anchor text when building a Private Blog Network.
Why Anchor Text Matters in PBNs
Anchor text is the clickable text in a hyperlink.
If all your links say “Buy Cheap SEO Tools” — Google will know what you’re trying to rank for. But over-optimized anchor profiles are unnatural and dangerous.
In fact, many PBN penalties happen not because of the PBN itself — but because of poor anchor text strategy.
Suggested further reading: “Best Practices for Safe PBN Setup and Hosting“
The 5 Anchor Text Types You Must Use
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Branded Anchors
Your brand name only.
Example: Empire SEO
Use this for: Homepage links, authority-building guest posts.
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Generic Anchors
Natural words like “click here”, “visit website”, “read more”.
Use this for: Supporting PBN links to inner pages.
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Naked URLs
Full URLs like https://www.yoursite.com
Use this for: Diversifying link profile.
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Partial Match Anchors
Keywords mixed naturally.
Example: “best SEO tools for agencies”
Use this for: Inner pages you want to rank.
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Exact Match Anchors
Your target keyword only.
Example: SEO tools
Use this rarely and carefully — usually in high-quality PBN backlinks or guest posts.
Suggested further reading: “Combining PBN Links with Guest Posts for Maximum Power“
Recommended Anchor Text Ratios for PBNs
This varies by niche — but a safe starting ratio is:
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Branded Anchors: 30-40%
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Generic Anchors: 20-30%
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Naked URLs: 10-15%
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Partial Match: 10-15%
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Exact Match: 5-10% (maximum)
Of course, this is just a guide — always analyze your competitor’s backlink profiles before creating your own.
Suggested further reading: “How Many PBN Links Do You Really Need?“
Tips for Smart Anchor Text Diversification
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Mix anchor types in every PBN campaign
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Don’t link only to your homepage — target inner pages
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Keep link placement natural within content
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Avoid repeating the same anchors across multiple PBN backlinks
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Review your anchor text distribution monthly
Final Thoughts
The smartest SEOs know that anchor text is as important as the link itself.
Our expert PBN setup services use proven anchor text diversification strategies to keep your rankings safe while delivering power.
Ready for safe, powerful link building? Explore our premium PBN backlinks packages — built properly with optimized anchor profiles for long-term SEO success.
