Anchor text is one of the most overlooked parts of PBN strategy — and it’s also the fastest way to trigger a penalty if you get it wrong.
Professional PBN management services don’t just focus on the link itself — they carefully control anchor text ratios to keep things safe, powerful, and natural.
Let’s break down the best anchor text ratios to use when building PBN backlinks.
Why Anchor Text Ratios Matter
Google expects a natural backlink profile.
If all your links are exact-match keywords like:
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best SEO agency London
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cheap link building service
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buy backlinks online
That’s a huge red flag.
Suggested further reading: “How to Diversify Anchor Text in a PBN Strategy“
The 5 Anchor Text Types You Should Be Using
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Branded Anchors (30%-40%)
Your business name — safest and most natural.
Example: Empire SEO, Digital Growth Ltd
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Generic Anchors (20%-30%)
Non-keyword phrases.
Example: click here, visit website, this site
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Naked URLs (10%-20%)
Plain URLs.
Example: https://yoursite.com
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Partial Match Keywords (10%-15%)
Keyword + brand or longer-tail terms.
Example: SEO services in London by Empire SEO
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Exact Match Keywords (5%-10% MAX)
Your main keyword.
Example: SEO services London
Suggested further reading: “Combining PBN Links with Guest Posts for Maximum Power“
Anchor Text Rules for PBN Links
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Be more aggressive on inner pages
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Be more conservative on the homepage
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Mix anchors within every PBN site
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Always link contextually within relevant content
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Vary anchor text between different PBN sites
This keeps your PBN link building strategy clean and algorithm-friendly.
What Happens If You Over-Optimize?
Risks include:
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Ranking suppression
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Google penalty
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Loss of trust signals
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Links passing less power (or none at all)
If you’ve already overdone it:
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Build branded/naked URL anchors to dilute the profile
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Use guest posts or niche edits to balance your backlink mix
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Add new PBN backlinks carefully with natural anchors
Suggested further reading: “How Many PBN Links Do You Really Need?“
Final Thoughts
Anchor text control is what separates amateur SEOs from true pros.
Our expert PBN management ensures every link is placed with care — using safe ratios, varied anchors, and clean content.
Want bulletproof link building? Our PBN building services include anchor text strategy, link velocity control, and full network management.
Or get fast, effective results with our premium PBN link building packages — customized to your site and niche.
