How to Build a Tier 2 PBN for Extra Link Power

Want to squeeze even more ranking power from your Private Blog Network (PBN)?

Then it’s time to talk about Tier 2 PBNs — one of the most underrated SEO weapons.

Smart PBN building services use Tier 2 networks to boost the power of their main PBN links (Tier 1), creating layers of authority that Google rewards.

Let’s break down how to build a Tier 2 PBN the right way.

What is a Tier 2 PBN?

Simple:

  • Tier 1 = PBN sites linking directly to your money site

  • Tier 2 = PBN sites linking to your Tier 1 PBNs

The goal? Power up your existing PBN backlinks so they pass even more link juice to your site.

Suggested further reading: How to Build a Tiered Link Building Strategy with PBNs

Why Build Tier 2 PBNs?

Benefits include:

  • Increased authority flow

  • Lower risk (Google rarely checks links beyond Tier 1)

  • Faster ranking movement

  • Stronger anchor text control at Tier 1

  • Helps new Tier 1 PBN posts index faster

Tier 2 is where you can be a little more aggressive without risking your main site.

Best Practices for Tier 2 PBN Setup

  1. Cheaper Domains Are Okay
    You don’t need premium domains for Tier 2 — focus on quantity over quality, but still avoid spam.

  2. AI Content is Fine (With Editing)
    AI-generated articles are acceptable at Tier 2, as long as they’re readable and pass indexing checks.

  3. Hosting Diversity Still Matters
    Even at Tier 2, avoid footprints. Use unique hosting, varying nameservers, and different CMS platforms.

Suggested further reading: Managing 10, 50, or 100+ PBN Sites at Scale

  1. Aggressive Anchor Text Allowed
    Tier 2 is the place to use exact match or keyword-rich anchors — since it’s not linking directly to your money site.

  2. Link to Inner Tier 1 Posts
    Don’t just power up homepage links — boost individual blog posts on your Tier 1 PBN for better indexing and ranking power.

How Many Tier 2 PBN Links Should You Build?

Start small:

  • 5-10 Tier 2 links per Tier 1 PBN post

  • Drip feed links over 2-4 weeks

  • Monitor indexing and movement

Scale up depending on competition and ranking results.

Suggested further reading: How Many PBN Links Do You Really Need?

Final Thoughts

Tier 2 PBNs are a secret weapon that most average SEOs overlook.

If you want faster rankings and safer power-building, this layered link strategy is key.

Need help building a smart Tier 2 network? Our expert PBN setup services can handle Tier 1 and Tier 2 builds — safely and effectively.

Or if you just want high-powered links done right, grab our PBN links packages — fully optimized for link flow.

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Who am I?

I am Don Mazonas. I have been SEO expert for the last 18 years. I have helped countless of clients reaching #1 for their desired keywords and terms. Outside work and business, I love travelling and dancing.

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